10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

Google's algorithms have advanced, making it easier for them to comprehend the purpose of a query.

Focus On User Intent

Although content is still king, SEO managers must produce more unique, practical material that is produced by people, for people if they hope to one day become prime ministers (or presidents).

Create High-Quality Content

On Dec. 15, 2022, Google updated its search rater guidelines – adding an extra E for Experience to the concept of E-A-T: Expertise, Authoritativeness, and Trustworthiness.

Prioritize E-E-A-T

According to the Content Marketing Institute's (CMI) Video & Visual Storytelling Survey, which was released on October 27, 2022, 73% of marketers believe that the importance of videos has increased for their company over the past year

Optimize YouTube Content

Links are still one of the most crucial ranking factors for Google. Also, at least 70% of SEO experts have read the following articles:

Earn High-Quality Links

Local search is significant to brick-and-mortar companies that serve certain towns, cities, regions, and states.

Optimize For Local Search

Google unveiled a brand-new method of simultaneous text and image searching in April 2022.

Keep An Eye On Multisearch

Google's Martin Splitt expressed his perspective that voice search is not the future and that there is no need to optimise for it in Roger Montti's article, Google: Voice Search Is Not The Future.

Keep Your Ear To The Ground For Voice Search

You received an email from Google with the subject "We'll shortly configure Google Analytics 4 for you," I'll bet.

Migrate To Google Analytics 4 (GA4)

If you relocate the analysis team into the Search engine optimisation division as the head marketing official (CMO) or vice president of marketing, your team can ask to build a dashboard.

Build A War Room